Cejka Search, one of the top physician and healthcare executive search firms in the U.S., hired Communication by Design (CbD) to help them hone the communication skills of a pivotal group of highly valued employees: senior search consultants.
These seasoned professionals manage the firm’s relationships with leading national and regional healthcare institutions.
They are trusted client advisers to their clients, sophisticated industry experts, and skilled writers—a crucial skill since they craft the all-important “position descriptions,” from which all other marketing communications derive.
But writing for the Internet is very different from writing for the industry’s tradition print publications, and senior consultants needed to learn how to craft prose for maximum impact with their new digital audience: the search engines.
Cejka Search asked Communication by Design to develop a custom Internet writing workshop for this exclusive employee group. CbD in turn, asked lots of questions, in meetings with the corporation’s top executives and one-on-one with search consultants themselves.
Interactive, Fast-Paced & Effective
The resulting workshop Writing for the Internet was fast-paced, interactive, 100% customized to this unique audience, and highly effective.
Just 90 minutes long, this power-packed workshop cut straight to the cut to the heart of the Internet writing challenge. Consultants came in prepared to learn—the result of CbD’s focused needs analysis interviews and a prework assignment. And they left prepared to apply their new writing skills to the position descriptions waiting on their desks.
Immediate Impact on Performance
Top Cejka Search executives participated in the workshop. They offered these comments:
“The training program than Jan designed and developed made an immediate difference in associates’ writing. The exercises were tailored to our exact needs, and we were very impressed with Jan’s command of the content and her professional delivery and facilitation of the group interaction. After the seminar, we heard people talking about what they’d learned.”
– Pat Doyle-Grace, Corporate Training Specialist
“Writing for the Internet was the best training we’ve ever had for communications. It made a real difference in our consultants’ writing.” – Paul Smallwood, Senior Executive Vice President
“Writing for the Internet was an excellent training program. It was well-received, and our consultants put the information to use immediately. The training had a noticeable impact on the quality of their writing.”
– Mary Scholz Barber, Vice President, Recruitment Partnerships and Marketing